Effective Media Communication during Public Health Emergencies : a WHO Handbook Nonserial Publication.

Effective communication through the media is an essential responsibility of public health officials, particularly during emergencies. Urgent, high-concern situations present a unique communication challenge. Recent outbreaks of severe acute respiratory syndrome (SARS) and avian influenza, releases o...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hyer, Randall N.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Geneva : World Health Organization, 2006.
Temas:
Communication in public health.
Communication in emergency medicine.
Emergency medical services > Public relations.
Disaster medicine > Public relations.
Health planning > Public relations.
Communication policy.
Health in mass media.
Communication in public administration.
Mass media.
Communication en santé publique.
Communication en médecine d'urgence.
Services des urgences médicales > Relations publiques.
Médecine de catastrophes > Relations publiques.
Communication > Politique gouvernementale.
Santé dans les médias.
Médias.
mass media.
Communication in emergency medicine
Communication in public administration
Communication in public health
Communication policy
Health in mass media
Health planning > Public relations
Mass media
Acceso en línea:Texto completo
Tabla de Contenidos:
  • CONTENTS; STEP 1: Assess media needs, media constraints, and internal media-relations capabilities; STEP 2: Develop goals, plans and strategies; STEP 3: Train communicators; STEP 4: Prepare messages; STEP 5: Identify media outlets and media activities; STEP 6: Deliver messages; STEP 7: Evaluate messages and performance; ANNEXES.

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