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Effective Media Communication during Public Health Emergencies : a WHO Handbook Nonserial Publication.
Effective communication through the media is an essential responsibility of public health officials, particularly during emergencies. Urgent, high-concern situations present a unique communication challenge. Recent outbreaks of severe acute respiratory syndrome (SARS) and avian influenza, releases o...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Geneva :
World Health Organization,
2006.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 082 | 0 | 4 | |a 362.1 |a 362.1/042 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Hyer, Randall N. | |
| 245 | 1 | 0 | |a Effective Media Communication during Public Health Emergencies : |b a WHO Handbook Nonserial Publication. |
| 260 | |a Geneva : |b World Health Organization, |c 2006. | ||
| 300 | |a 1 online resource (60 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a CONTENTS; STEP 1: Assess media needs, media constraints, and internal media-relations capabilities; STEP 2: Develop goals, plans and strategies; STEP 3: Train communicators; STEP 4: Prepare messages; STEP 5: Identify media outlets and media activities; STEP 6: Deliver messages; STEP 7: Evaluate messages and performance; ANNEXES. | |
| 520 | |a Effective communication through the media is an essential responsibility of public health officials, particularly during emergencies. Urgent, high-concern situations present a unique communication challenge. Recent outbreaks of severe acute respiratory syndrome (SARS) and avian influenza, releases of anthrax and sarin, and the tsunami disaster in South-east Asia underline the importance of communication during public health emergencies. Poor communication can erode public support, fan emotions, undermine confidence, and amplify social and economic costs. Effective communication can rally suppo. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Communication in public health. | |
| 650 | 0 | |a Communication in emergency medicine. | |
| 650 | 0 | |a Emergency medical services |x Public relations. | |
| 650 | 0 | |a Disaster medicine |x Public relations. | |
| 650 | 0 | |a Health planning |x Public relations. | |
| 650 | 0 | |a Communication policy. | |
| 650 | 0 | |a Health in mass media. | |
| 650 | 0 | |a Communication in public administration. | |
| 650 | 0 | |a Mass media. | |
| 650 | 6 | |a Communication en santé publique. | |
| 650 | 6 | |a Communication en médecine d'urgence. | |
| 650 | 6 | |a Services des urgences médicales |x Relations publiques. | |
| 650 | 6 | |a Médecine de catastrophes |x Relations publiques. | |
| 650 | 6 | |a Communication |x Politique gouvernementale. | |
| 650 | 6 | |a Santé dans les médias. | |
| 650 | 6 | |a Médias. | |
| 650 | 7 | |a mass media. |2 aat | |
| 650 | 7 | |a Communication in emergency medicine |2 fast | |
| 650 | 7 | |a Communication in public administration |2 fast | |
| 650 | 7 | |a Communication in public health |2 fast | |
| 650 | 7 | |a Communication policy |2 fast | |
| 650 | 7 | |a Health in mass media |2 fast | |
| 650 | 7 | |a Health planning |x Public relations |2 fast | |
| 650 | 7 | |a Mass media |2 fast | |
| 776 | 1 | |z 9789241547031 | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=286829 |z Texto completo |
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| 938 | |a YBP Library Services |b YANK |n 2633271 | ||
| 994 | |a 92 |b IZTAP | ||