Effective Media Communication during Public Health Emergencies : a WHO Handbook Nonserial Publication.

Effective communication through the media is an essential responsibility of public health officials, particularly during emergencies. Urgent, high-concern situations present a unique communication challenge. Recent outbreaks of severe acute respiratory syndrome (SARS) and avian influenza, releases o...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hyer, Randall N.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Geneva : World Health Organization, 2006.
Temas:
Communication in public health.
Communication in emergency medicine.
Emergency medical services > Public relations.
Disaster medicine > Public relations.
Health planning > Public relations.
Communication policy.
Health in mass media.
Communication in public administration.
Mass media.
Communication en santé publique.
Communication en médecine d'urgence.
Services des urgences médicales > Relations publiques.
Médecine de catastrophes > Relations publiques.
Communication > Politique gouvernementale.
Santé dans les médias.
Médias.
mass media.
Communication in emergency medicine
Communication in public administration
Communication in public health
Communication policy
Health in mass media
Health planning > Public relations
Mass media
Acceso en línea:Texto completo
Descripción
Sumario:Effective communication through the media is an essential responsibility of public health officials, particularly during emergencies. Urgent, high-concern situations present a unique communication challenge. Recent outbreaks of severe acute respiratory syndrome (SARS) and avian influenza, releases of anthrax and sarin, and the tsunami disaster in South-east Asia underline the importance of communication during public health emergencies. Poor communication can erode public support, fan emotions, undermine confidence, and amplify social and economic costs. Effective communication can rally suppo.
Descripción Física:1 online resource (60 pages)
ISBN:9789240681927
9240681922

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