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Editorial 20th Anniversary Special Issue.
The editors' aim of the 20th Anniversary edition of the Journal of Business and Industrial Marketing was to highlight the accomplishments of the past and provide possible pathways for future research in the area of business-to-business marketing. The first set of articles in this series dealt w...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford :
Emerald Group Pub.,
2006.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Contents; Guest editorial; A history of the Journal of Business & Industrial Marketing; We are all business marketers now; The surpluses and shortages in business-to-business marketing theory and research; The changing landscape of supply chain management, marketing channels of distribution, logistics and purchasing; Trust: looking forward and back; Expanding the marriage metaphor in understanding long-term business relationships; The role of social and self-conscious emotions in the regulation of business-to-business relationships in salesperson-customer interactions.
- The evolution of an evolutionary perspective on B2B businessA network perspective of account manager performance; Blurring the lines: is there a need to rethink industrial marketing?; Awards for Excellence.