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Editorial 20th Anniversary Special Issue.
The editors' aim of the 20th Anniversary edition of the Journal of Business and Industrial Marketing was to highlight the accomplishments of the past and provide possible pathways for future research in the area of business-to-business marketing. The first set of articles in this series dealt w...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford :
Emerald Group Pub.,
2006.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The editors' aim of the 20th Anniversary edition of the Journal of Business and Industrial Marketing was to highlight the accomplishments of the past and provide possible pathways for future research in the area of business-to-business marketing. The first set of articles in this series dealt with where the discipline has been over the past two decades including a review of B2B literature, interrelated areas of supply chain management, and channels and logistics. |
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| Descripción Física: | 1 online resource (80 pages) |
| ISBN: | 9781846632150 1846632153 |