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Fast Fashion, Volume 10, Issue 3.
Fashion retail is in a period of growing competitive pressure. A large majority of UK high-street apparel retailers have followed the fast fashion concept in one form of another including Top Shop, New Look and George at Asda. This e-book examines the emergence of the fast fashion strategy both in t...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford :
Emerald Group Pub.,
2006.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Fast fashioning the supply chain: shaping the research agenda; Supplier management in fast moving fashion retailing; Fast fashion: a financial snapshot; Fast fashion requires fast marketing; Supply chain influences on new product development in fashion clothing; Buyer behaviour for fast fashion; A mass customised supply chain for the fashion system at the design-production interface; Ethical fashion: myth or future trend?; Forthcoming in Issue 4.