Cargando…
Innovation, Diffusion And Adoption Processes.
While several NPP researchers identify key success factors(KSFs) for high performance (e.g. Cooper, 1998; Hart, 1993;Montoya-Weiss and Calantone, 1994), their reviews andempirical studies demonstrate that certain independentvariables labeled KSFs associate positively with high versuslow new product...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford :
Emerald Group Pub.,
2005.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mu 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn437161840 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr mn|---||||| | ||
| 008 | 090817s2005 xx o 000 0 eng d | ||
| 040 | |a MERUC |b eng |e pn |c MERUC |d OCLCQ |d EBLCP |d OCLCQ |d ZCU |d MERUC |d ICG |d OCLCO |d OCLCF |d OCLCQ |d OCLCO |d OCLCQ |d DKC |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO | ||
| 020 | |a 9781845448424 |q (electronic bk.) | ||
| 020 | |a 1845448421 |q (electronic bk.) | ||
| 029 | 1 | |a AU@ |b 000059582231 | |
| 029 | 1 | |a DEBBG |b BV044082665 | |
| 035 | |a (OCoLC)437161840 | ||
| 050 | 4 | |a HD45M36eb vol. 20 no. 7 | |
| 082 | 0 | 4 | |a 658.4062 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Woodside, Arch. | |
| 245 | 1 | 0 | |a Innovation, Diffusion And Adoption Processes. |
| 260 | |a Bradford : |b Emerald Group Pub., |c 2005. | ||
| 300 | |a 1 online resource (69 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Contents; Managing relationships, networks, and complexity in innovation, diffusion, and adoption processes; The entrepreneurial role of innovative users; Opening up decision making: making sense of entrepreneur and reseller business-to-business strategies; Transforming partner relationships through technological innovation; Advancing hermeneutic research for interpreting interfirm new product development; Modeling innovation, manufacturing, diffusion and adoption/rejection processes; Executive summary and implications for managers and executives; Call for papers; Note from the publisher. | |
| 520 | |a While several NPP researchers identify key success factors(KSFs) for high performance (e.g. Cooper, 1998; Hart, 1993;Montoya-Weiss and Calantone, 1994), their reviews andempirical studies demonstrate that certain independentvariables labeled KSFs associate positively with high versuslow new product performance (NPP) - high NPP occurs for anumber of launches in the absence of one or more KSFs. However, each of the identified KSFs is neither necessary norsufficient for high NPP; a number of cases occur in the empirical studies that these studies report showing the highNPP occurs in the absence of. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Industrial management. | |
| 650 | 0 | |a Marketing. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Gestion d'entreprise. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Industrial management |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 700 | 1 | |a Biemans, Wim. | |
| 776 | 1 | |z 9781845448417 | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=253994 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL253994 | ||
| 994 | |a 92 |b IZTAP | ||