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Innovation, Diffusion And Adoption Processes.
While several NPP researchers identify key success factors(KSFs) for high performance (e.g. Cooper, 1998; Hart, 1993;Montoya-Weiss and Calantone, 1994), their reviews andempirical studies demonstrate that certain independentvariables labeled KSFs associate positively with high versuslow new product...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford :
Emerald Group Pub.,
2005.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | While several NPP researchers identify key success factors(KSFs) for high performance (e.g. Cooper, 1998; Hart, 1993;Montoya-Weiss and Calantone, 1994), their reviews andempirical studies demonstrate that certain independentvariables labeled KSFs associate positively with high versuslow new product performance (NPP) - high NPP occurs for anumber of launches in the absence of one or more KSFs. However, each of the identified KSFs is neither necessary norsufficient for high NPP; a number of cases occur in the empirical studies that these studies report showing the highNPP occurs in the absence of. |
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| Descripción Física: | 1 online resource (69 pages) |
| ISBN: | 9781845448424 1845448421 |