Why Healthcare Matters : How Business Leaders Can Drive Transformational Change.

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Why Healthcare Matters is a practical guide to help influential business executives and leaders address a major crisis of our time? healthcare. Frank Hone, a healthcare consumerism advocate and practitioner, takes a big picture look at what?s wrong with healthcare in the U.S. and provides a set of p...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hone, Frank
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amherst : HRD Press, 2008.
Temas:
Health care reform > United States.
Medical economics > United States.
Medical care, Cost of > United States.
Employer-sponsored health insurance > United States.
Social responsibility of business > United States.
Services de santé > Réforme > États-Unis.
Économie de la santé > États-Unis.
Soins médicaux > Coût > États-Unis.
Assurance-maladie collective > États-Unis.
Entreprises > Responsabilité sociale > États-Unis.
BUSINESS & ECONOMICS > Structural Adjustment.
Employer-sponsored health insurance
Health care reform
Medical care, Cost of
Medical economics
Social responsibility of business
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Dedication; Acknowledgments; Introduction; Chapter One: Why Does Healthcare Matter?; Chapter Two: Today's Healthcare Crisis: A Deeper Look at the Causes and Effects; Chapter Three: The U.S. Medical Marketing Model; Chapter Four: Healthcare Consumerism and Personal Responsibility; Chapter Five: Business and the Employer: Catalysts for Change; Chapter Six: Collaborative Initiatives; Chapter Seven: Early Adopters, Measurable Results; Chapter Eight: A Plan of Action; Chapter Nine: Bringing Healthcare Consumerism Inside: The Communications Campaign.
  • Chapter Ten: A Vision of Healthcare Consumerism as the Driver of ChangeRecommended Resources; About the Author.

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