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Competitive Intelligence : Gathering, Analysing and Putting it to Work.
Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author?s own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and i.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Farnham :
Ashgate Pub.,
2007.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn437113661 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr mn|---||||| | ||
| 008 | 090817s2007 xx o 000 0 eng d | ||
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| 019 | |a 476278475 | ||
| 020 | |a 9780754682875 |q (electronic bk.) | ||
| 020 | |a 0754682870 |q (electronic bk.) | ||
| 029 | 1 | |a AU@ |b 000048790309 | |
| 029 | 1 | |a DEBBG |b BV044134932 | |
| 029 | 1 | |a DEBSZ |b 405613431 | |
| 035 | |a (OCoLC)437113661 |z (OCoLC)476278475 | ||
| 050 | 4 | |a HD38.7 | |
| 082 | 0 | 4 | |a 658.4/72 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Murphy, Christopher. | |
| 245 | 1 | 0 | |a Competitive Intelligence : |b Gathering, Analysing and Putting it to Work. |
| 260 | |a Farnham : |b Ashgate Pub., |c 2007. | ||
| 300 | |a 1 online resource (302 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Contents; List of Figures; List of Tables; Foreword; Acknowledgements; Introduction; PART I: STEPS TOWARDS MORE EFFECTIVE COMPETITIVE INTELLIGENCE: Understanding the competitive landscape and the contributing to better decision-making; PART II: COLLECTING DATA; PART III: TURNING RAW DATA INTO FINISHED INTELLIGENCE: Analysis and presentation; PART IV: APPENDICES; Index. | |
| 520 | |a Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author?s own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and i. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Business intelligence. | |
| 650 | 0 | |a Competition. | |
| 650 | 7 | |a Business intelligence |2 fast | |
| 650 | 7 | |a Competition |2 fast | |
| 776 | 1 | |z 9780566085376 | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=429802 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL5293508 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL429802 | ||
| 994 | |a 92 |b IZTAP | ||