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Competitive Intelligence : Gathering, Analysing and Putting it to Work.
Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author?s own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and i.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Farnham :
Ashgate Pub.,
2007.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author?s own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and i. |
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| Descripción Física: | 1 online resource (302 pages) |
| ISBN: | 9780754682875 0754682870 |