Forecasting for the Pharmaceutical Industry : Models for New Product and In-Market Forecasting and How to Use Them.

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The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of differ.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cook, Arthur G.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Farnham : Ashgate Pub., 2007.
Temas:
Pharmaceutical industry > Forecasting.
Pharmaceutical industry.
Drug Industry
Industrie pharmaceutique > Prévision.
Industrie pharmaceutique.
Pharmaceutical industry
Pharmaceutical industry > Forecasting
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; List of Figures; List of Tables; List of Abbreviations; Acknowledgements; Foreword; 1 THE PAST AND THE PRESENT; 2 THE FORECASTING PROCESS; 3 NEW PRODUCT FORECASTING; 4 IN-MARKET PRODUCT FORECASTING; 5 THOUGHTS FOR THE FUTURE; 6 PHARMACO
  • A FORECASTING CASE STUDY; Appendix: Forecast Techniques; References and Further Reading; Index.

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