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Forecasting for the Pharmaceutical Industry : Models for New Product and In-Market Forecasting and How to Use Them.
The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of differ.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Farnham :
Ashgate Pub.,
2007.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Cook, Arthur G. | |
| 245 | 1 | 0 | |a Forecasting for the Pharmaceutical Industry : |b Models for New Product and In-Market Forecasting and How to Use Them. |
| 260 | |a Farnham : |b Ashgate Pub., |c 2007. | ||
| 300 | |a 1 online resource (160 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Cover; Contents; List of Figures; List of Tables; List of Abbreviations; Acknowledgements; Foreword; 1 THE PAST AND THE PRESENT; 2 THE FORECASTING PROCESS; 3 NEW PRODUCT FORECASTING; 4 IN-MARKET PRODUCT FORECASTING; 5 THOUGHTS FOR THE FUTURE; 6 PHARMACO -- A FORECASTING CASE STUDY; Appendix: Forecast Techniques; References and Further Reading; Index. | |
| 520 | |a The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of differ. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Pharmaceutical industry |x Forecasting. | |
| 650 | 0 | |a Pharmaceutical industry. | |
| 650 | 2 | |a Drug Industry | |
| 650 | 6 | |a Industrie pharmaceutique |x Prévision. | |
| 650 | 6 | |a Industrie pharmaceutique. | |
| 650 | 7 | |a Pharmaceutical industry |2 fast | |
| 650 | 7 | |a Pharmaceutical industry |x Forecasting |2 fast | |
| 758 | |i has work: |a Forecasting for the pharmaceutical industry (Text) |1 https://id.oclc.org/worldcat/entity/E39PCG9gWmJ4Wxh6HCJkYjWDmd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 1 | |z 9780566086755 | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=429683 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL429683 | ||
| 994 | |a 92 |b IZTAP | ||