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Forecasting for the Pharmaceutical Industry : Models for New Product and In-Market Forecasting and How to Use Them.
The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of differ.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Farnham :
Ashgate Pub.,
2007.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of differ. |
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| Descripción Física: | 1 online resource (160 pages) |
| ISBN: | 9780754685579 0754685578 |