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Problems in Marketing.
. Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Sage Publications,
2007.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mu 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn437107946 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr mn|---||||| | ||
| 008 | 090817s2007 enk o 000 0 eng d | ||
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| 019 | |a 476254365 | ||
| 020 | |a 9781849202626 |q (electronic bk.) | ||
| 020 | |a 1849202621 |q (electronic bk.) | ||
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| 035 | |a (OCoLC)437107946 |z (OCoLC)476254365 | ||
| 050 | 4 | |a HF5415 | |
| 082 | 0 | 4 | |a 658.8 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Moutinho, Luiz A. M. | |
| 245 | 1 | 0 | |a Problems in Marketing. |
| 260 | |a London : |b Sage Publications, |c 2007. | ||
| 300 | |a 1 online resource (337 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Cover; Contents; Chapter One: Environmental Scanning; Chapter Two: Consumer Behaviour; Chapter Three: Marketing Research and Market Forecasting; Chapter Four: Strategic Marketing; Chapter Five: Positioning, Product and Pricing; Chapter Six: Pricing; Chapter Seven: Integrated Marketing Communication; Chapter Eight: Internet Marketing; Chapter Nine: Sales and Distribution Management; Chapter Ten: International Marketing; Chapter Eleven: Issues and Trends; Index. | |
| 520 | |a . Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by click. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Marketing |2 fast | |
| 700 | 1 | |a Chien, Charles S. | |
| 758 | |i has work: |a Problems in marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGycMPVmGPd4D7DPMVj8cq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 1 | |z 9780761971795 | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=420897 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL420897 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 202063 | ||
| 994 | |a 92 |b IZTAP | ||