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The Impossible Advantage : Winning the Competitive Game by Changing the Rules.

Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the 'best player' in your market - but this is wrong. The Impossible Advantage reveals that success can be achieved by changing the market in which you...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wördemann, Wolfram
Otros Autores: Buchholz, Andreas, Wiley, Ned
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester : John Wiley & Sons, 2009.
Temas:
Acceso en línea:Texto completo

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