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The Impossible Advantage : Winning the Competitive Game by Changing the Rules.
Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the 'best player' in your market - but this is wrong. The Impossible Advantage reveals that success can be achieved by changing the market in which you...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester :
John Wiley & Sons,
2009.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the 'best player' in your market - but this is wrong. The Impossible Advantage reveals that success can be achieved by changing the market in which you operate, rather than trying to beat the competition. The authors illustrate that the biggest, most spectacular and groundbreaking business success stories feature companies that make the rules - instead of just following them. The best companies seem to know how to break, change, or reinvent the rules of the. |
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| Descripción Física: | 1 online resource (222 pages) |
| ISBN: | 9780470743058 0470743050 |