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Active Consumer : Novelty and Surprise in Consumer Choice.
This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Routledge,
1998.
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| Colección: | Routledge frontiers of political economy.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Preliminaries; CONTENTS; List of figures; List of tables; List of contributors; 1 Introduction; 2 Choice without utility?; 3 Economic change, choice and innovation in consumption; 4 Taste for novelty and novel tastes; 5 Cognition and innovation; 6 The organization of consumption; 7 Consumer goals as journeys into the unknown; 8 Work and the sirens of consumption in eighteenth-century London; 9 Silk purses out of sows' ears'; 10 Novelty, imitation and habit formation in a Scitovskian model of consumption; 11 Consumption in postmodernity; 12 On the consumption of signs; Index.