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Active Consumer : Novelty and Surprise in Consumer Choice.
This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Routledge,
1998.
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| Colección: | Routledge frontiers of political economy.
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| Temas: | |
| Acceso en línea: | Texto completo |