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Active Consumer : Novelty and Surprise in Consumer Choice.
This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Routledge,
1998.
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| Colección: | Routledge frontiers of political economy.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory. |
|---|---|
| Descripción Física: | 1 online resource (279 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780203022917 0203022912 9781134693818 1134693818 9781134693764 1134693761 9781134693801 113469380X 9780415171908 0415171903 9781138007147 1138007145 1280429011 9781280429019 9786610429011 6610429014 |