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Quantitative Models in Marketing Research.
Presents the most important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of resu...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge :
Cambridge University Press,
2003.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Contents; Figures; Tables; Preface; 1 Introduction and outline of the book; 2 Features of marketing research data; 3 A continuous dependent variable; 4 A binomial dependent variable; 5 An unordered multinomial dependent variable; 6 An ordered multinomial dependent variable; 7 A limited dependent variable; 8 A duration dependent variable; Appendix; Bibliography; Author index; Subject index.