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Quantitative Models in Marketing Research.
Presents the most important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of resu...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge :
Cambridge University Press,
2003.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Franses, Philip Hans. | |
| 245 | 1 | 0 | |a Quantitative Models in Marketing Research. |
| 260 | |a Cambridge : |b Cambridge University Press, |c 2003. | ||
| 300 | |a 1 online resource (222 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Contents; Figures; Tables; Preface; 1 Introduction and outline of the book; 2 Features of marketing research data; 3 A continuous dependent variable; 4 A binomial dependent variable; 5 An unordered multinomial dependent variable; 6 An ordered multinomial dependent variable; 7 A limited dependent variable; 8 A duration dependent variable; Appendix; Bibliography; Author index; Subject index. | |
| 520 | |a Presents the most important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing research |x Mathematical models. | |
| 650 | 6 | |a Marketing |x Recherche |x Modèles mathématiques. | |
| 650 | 7 | |a Marketing research |x Mathematical models |2 fast | |
| 700 | 1 | |a Paap, Richard. | |
| 758 | |i has work: |a Quantitative models in marketing research (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGDjHpd4BJv7TYkhH6Br4q |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 1 | |z 9780521801669 | |
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