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|a ACD3776B-2FE6-4142-B208-19915D40BD51
|b OverDrive, Inc.
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|a Z716.3
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|b M429m 2009
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|x 025000
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|a 021.7
|2 22
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049 |
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|a UAMI
|
100 |
1 |
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|a Mathews, Brian
|q (Brian Scott)
|1 https://id.oclc.org/worldcat/entity/E39PCjHWV3hy7M9pxP9M9YgPcd
|
245 |
1 |
0 |
|a Marketing today's academic library :
|b a bold new approach to communicating with students /
|c Brian Mathews.
|
260 |
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|a Chicago :
|b American Library Association,
|c 2009.
|
300 |
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|a 1 online resource (xv, 171 pages) :
|b illustrations
|
336 |
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|a text
|b txt
|2 rdacontent
|
337 |
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|a computer
|b c
|2 rdamedia
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338 |
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|a online resource
|b cr
|2 rdacarrier
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504 |
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|a Includes bibliographical references and index.
|
505 |
0 |
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|a Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
|
520 |
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|a In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.
|
588 |
0 |
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|a Print version record.
|
590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
|
590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
|
650 |
|
0 |
|a Academic libraries
|x Marketing.
|
650 |
|
0 |
|a Academic libraries
|x Public relations.
|
650 |
|
0 |
|a Libraries and students.
|
650 |
|
0 |
|a Advertising
|x Libraries.
|
650 |
|
0 |
|a Libraries.
|
650 |
|
0 |
|a Public relations.
|
650 |
|
0 |
|a Marketing.
|
650 |
|
2 |
|a Libraries
|
650 |
|
2 |
|a Public Relations
|
650 |
|
2 |
|a Marketing
|
650 |
|
6 |
|a Bibliothèques universitaires
|x Relations publiques.
|
650 |
|
6 |
|a Bibliothèques
|x Publicité.
|
650 |
|
6 |
|a Bibliothèques.
|
650 |
|
6 |
|a Relations publiques.
|
650 |
|
6 |
|a Marketing.
|
650 |
|
7 |
|a libraries (buildings)
|2 aat
|
650 |
|
7 |
|a public relations.
|2 aat
|
650 |
|
7 |
|a marketing.
|2 aat
|
650 |
|
7 |
|a LANGUAGE ARTS & DISCIPLINES
|x Library & Information Science
|x General.
|2 bisacsh
|
650 |
|
7 |
|a Public relations
|2 fast
|
650 |
|
7 |
|a Marketing
|2 fast
|
650 |
|
7 |
|a Libraries
|2 fast
|
650 |
|
7 |
|a Academic libraries
|x Marketing
|2 fast
|
650 |
|
7 |
|a Advertising
|x Libraries
|2 fast
|
650 |
|
7 |
|a Libraries and students
|2 fast
|
650 |
1 |
7 |
|a Wetenschappelijke bibliotheken.
|2 gtt
|
650 |
1 |
7 |
|a Marketing.
|2 gtt
|
650 |
1 |
7 |
|a Public relations.
|2 gtt
|
650 |
1 |
7 |
|a Studenten.
|2 gtt
|
758 |
|
|
|i has work:
|a Marketing today's academic library (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCGQB6hCykQX7gWmHd4k8fm
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
776 |
0 |
8 |
|i Print version:
|a Mathews, Brian (Brian Scott).
|t Marketing today's academic library.
|d Chicago : American Library Association, 2009
|z 9780838909843
|z 0838909841
|w (DLC) 2008047408
|w (OCoLC)272665315
|
856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=474210
|z Texto completo
|
938 |
|
|
|a Askews and Holts Library Services
|b ASKH
|n AH26382538
|
938 |
|
|
|a Askews and Holts Library Services
|b ASKH
|n AH26382413
|
938 |
|
|
|a EBL - Ebook Library
|b EBLB
|n EBL474210
|
938 |
|
|
|a EBSCOhost
|b EBSC
|n 286139
|
938 |
|
|
|a Internet Archive
|b INAR
|n marketingtodaysa0000math
|
938 |
|
|
|a YBP Library Services
|b YANK
|n 3098205
|
938 |
|
|
|a YBP Library Services
|b YANK
|n 7014205
|
994 |
|
|
|a 92
|b IZTAP
|