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A fine line : how design strategies are shaping the future of business /

Praise for a fine line. "A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we gained his valuable perspecti...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Esslinger, Hartmut, 1944-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco, CA : Jossey-Bass, ©2009.
Edición:1st ed.
Temas:
Acceso en línea:Texto completo
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Tabla de Contenidos:
  • Design-driven strategy: staking a claim in the creative economy
  • True lies: the role of leadership in innovation
  • Designing to win: the creative business strategy
  • Minds beat money: the innovation process, step by step
  • A business design revolution: the greening of planet, inc.
  • Design-driven strategies for better business--and a better world
  • The factories.