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A fine line : how design strategies are shaping the future of business /
Praise for a fine line. "A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we gained his valuable perspecti...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco, CA :
Jossey-Bass,
©2009.
|
| Edición: | 1st ed. |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
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| 100 | 1 | |a Esslinger, Hartmut, |d 1944- | |
| 245 | 1 | 2 | |a A fine line : |b how design strategies are shaping the future of business / |c Hartmut Esslinger. |
| 250 | |a 1st ed. | ||
| 260 | |a San Francisco, CA : |b Jossey-Bass, |c ©2009. | ||
| 300 | |a 1 online resource (xiv, 183, [8] pages of plates) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 163-165) and index. | ||
| 505 | 0 | |a Design-driven strategy: staking a claim in the creative economy -- True lies: the role of leadership in innovation -- Designing to win: the creative business strategy -- Minds beat money: the innovation process, step by step -- A business design revolution: the greening of planet, inc. -- Design-driven strategies for better business--and a better world -- The factories. | |
| 520 | |a Praise for a fine line. "A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we gained his valuable perspective."--Guy Kawasaki, former chief evangelist, Apple and co-founder of Alltop.com. "At Flextronics, we fell in love with Hartmut and frog, and their passion for bringing crazy great designs and design processes into the forefront of great product companies. We used their expertise to help our customers, many of | ||
| 588 | 0 | |a Print version record. | |
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| 650 | 0 | |a Industrial design. | |
| 650 | 0 | |a New products. | |
| 650 | 6 | |a Design. | |
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| 650 | 7 | |a New products |2 fast | |
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| 776 | 0 | 8 | |i Print version: |a Esslinger, Hartmut, 1944- |t Fine line. |b 1st ed. |d San Francisco, CA : Jossey-Bass, ©2009 |z 9780470451021 |z 0470451025 |w (DLC) 2009011951 |w (OCoLC)294879154 |
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