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A fine line : how design strategies are shaping the future of business /

Praise for a fine line. "A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we gained his valuable perspecti...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Esslinger, Hartmut, 1944-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco, CA : Jossey-Bass, ©2009.
Edición:1st ed.
Temas:
Acceso en línea:Texto completo
Texto completo
Descripción
Sumario:Praise for a fine line. "A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we gained his valuable perspective."--Guy Kawasaki, former chief evangelist, Apple and co-founder of Alltop.com. "At Flextronics, we fell in love with Hartmut and frog, and their passion for bringing crazy great designs and design processes into the forefront of great product companies. We used their expertise to help our customers, many of
Descripción Física:1 online resource (xiv, 183, [8] pages of plates) : illustrations
Bibliografía:Includes bibliographical references (pages 163-165) and index.
ISBN:9780470500392
0470500395
9780470500415
0470500417