The handbook of marketing research : uses, misuses, and future advances /

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Promoting the overarching business philosophy of customer/market focus, this book identifies such troubling trends as biased sample answers on long questionnaires, and 'professionals' whose job is to skew focus group responses.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: Sage Publications
Otros Autores: Grover, Rajiv, 1953- (Editor ), Vriens, Marco (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : Sage Publications, ©2006.
Temas:
Marketing research.
Marketing > Recherche.
BUSINESS & ECONOMICS > Marketing > Research.
Marketing research
Marketingforschung
Marktonderzoek.
Acceso en línea:Texto completo
Descripción
Sumario:Promoting the overarching business philosophy of customer/market focus, this book identifies such troubling trends as biased sample answers on long questionnaires, and 'professionals' whose job is to skew focus group responses.
Descripción Física:1 online resource (xi, 705 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781412973380
1412973384
9781452261539
1452261539
141290997X
9781412909976

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