Tabla de Contenidos:
  • GLOBALIZATION THRUST: DRIVING NATIONS COMPETITIVE; CONTENTS ; PREFACE ; UNDERSTANDING GLOBALIZATION ; THE DEBATE
  • FOR AND AGAINST GLOBALIZATION ; DETERMINANTS OF GLOBAL TRADE ; GLOBAL TRADE DYNAMICS ; INTERNATIONAL COMPETITION ; OUTGROWTH OF NEW MARKETS ; DEFINING CONCEPTS OF GLOBAL TRADE ; DRIVERS OF GLOBALIZATION ; ORGANIZING GLOBAL MARKETING ; GLOBAL LOCAL MARKETING ; LOOKING BEYOND GLOBAL MARKETING ; REFERENCES ; INTERNATIONAL ECONOMIC ENVIRONMENT ; MACROECONOMIC ENVIRONMENT ; Demography and Income Distribution ; Structure of Consumption ; Economic Indicators ; Financial Indicators.
  • Macroeconomics and Economic Advancement Economic System ; Macroeconomic Policies ; Tariff Structures ; Trade, Tariff and Inflation ; MICROECONOMIC ENVIRONMENT ; SCREENING THE MICROECONOMIC ENVIRONMENT ; EXPANSION OF MICROECONOMIC INSIGHTS ; MICROECONOMIC ANALYSIS OF A SUSTAINABLE MARKET STRATEGY ; SOME MAJOR CONCLUSIONS ON MICROECONOMIC FACTORS ; BUSINESS OPPORTUNITIES IN DEVELOPING COUNTRIES ; REFERENCES ; POLITICAL RENAISSANCE AND GLOBALIZATION ; DETERMINING POLITICAL ENVIRONMENT ; POLITICAL INTERVENTIONS ; Expropriation, Domestication and Nationalization ; Exchange Control.
  • Import Restrictions Market Control ; Tax and Human Resources Controls ; POLITICAL SYSTEMS ; POLITICAL AND RESIDUAL RISKS IN INTERNATIONAL BUSINESS ; LEGAL OUTLOOK ON INTERNATIONAL BUSINESS ; TARIFF BARRIERS ; ANTI-DUMPING LAWS ; IMPORT LICENSING ; REFERENCES ; TRADE COMPETITIVENESS IN DEVELOPING COUNTRIES; MACROECONOMIC FACTORS ; FREE TRADE AGREEMENTS ; TRADE AND MONETARY REFORMS ; REGIONAL TRADE AND ECONOMY OF EEC ; Trade and Economic Growth in Latin American Countries ; INTERNATIONAL TRADE AMONG LATIN AMERICAN AND ASIAN COUNTRIES.
  • Architecture of Business Partnering among Asian-LA Countries Prospects in Foreign Trade ; Expansion of Latin America-Asia Trade Links ; TRADE POLICY IMPLICATIONS ; GLOBAL BUSINESS PARTNERING ; Triad Market; Asia- Caribbean- Pacific Rim Countries ; Post-Communist Countries ; African Marketplace ; GROUPING OF COUNTRIES ; REFERENCES ; INTERNATIONAL TRADE IN EMERGING MARKETS ; CHINA AN EMERGING MARKET ; INDIA IN GLOBAL TRADE COMPETITION ; LATIN AMERICAN AND CARIBBEAN COUNTRIES AS EMERGING MARKETS ; ECONOMIC ENVIRONMENT ; INTERNATIONAL COMPETITION.
  • POLITICAL FACTORS IN INTERNATIONAL TRADE ALLIANCES TRADE AND TARIFF STRUCTURES ; ARCHITECTURE OF BUSINESS PARTNERING AMONG ASIAN-LATIN AMERICAN COUNTRIES ; Prospects ; Expansion of Latin America-Asia Trade Links ; DEVELOPMENT OF TRADE RELATIONSHIPS AMONG ASIAN-LAC COUNTRIES ; REFERENCES ; MODES OF ENTRY IN A GLOBAL MARKETPLACE ; EXPORTING ; CONTRACTUAL AGREEMENT ; LICENSING ; FRANCHISING ; Franchise Administration ; Franchising and Customer Value ; Performance Measures in Franchising ; JOINT VENTURES ; STRATEGIC ALLIANCE ; WHOLLY-OWNED SUBSIDIARIES ; DEVELOPING AN ENTRY PLAN.