Squeezed : what you don't know about orange juice /

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Close to three quarters of U.S. households buy orange juice. Its popularity crosses class, cultural, racial, and regional divides. Why do so many of us drink orange juice? How did it turn from a luxury into a staple in just a few years? More important, how is it that we dont know the real reasons be...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hamilton, Alissa (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Haven, CT : Yale University Press, ©2009.
Colección:Yale agrarian studies.
Temas:
Orange juice industry > Florida > History.
Orange juice > Florida > History.
Jus d'orange > Industrie > Floride > Histoire.
Jus d'orange > Floride > Histoire.
BUSINESS & ECONOMICS > Industries > Service.
TECHNOLOGY & ENGINEERING > Food Science.
Orange juice
Orange juice industry
Orangensaft
Obstverarbeitende Industrie
Florida
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The seeds of Florida's sunshine tree
  • The twentieth-century squeeze
  • The power of promotion
  • Introducing the FDA standard of identity
  • Capturing the interest of the orange juice consumer
  • Regulating knowledge: the case of pasteurized orange juice
  • Regulating misleading orange juice labeling
  • Regulating content
  • Regulating the essence of orange juice
  • Processed orange juice hits Florida
  • NFC orange juice pours into the nation
  • The orange juice wars
  • Fabricating fresh
  • Moving beyond the standard of identity
  • Pleasing Mrs. Smith
  • Where to?
  • Orange juice speaks volumes
  • The right fight.

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