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Squeezed : what you don't know about orange juice /
Close to three quarters of U.S. households buy orange juice. Its popularity crosses class, cultural, racial, and regional divides. Why do so many of us drink orange juice? How did it turn from a luxury into a staple in just a few years? More important, how is it that we dont know the real reasons be...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Haven, CT :
Yale University Press,
©2009.
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| Colección: | Yale agrarian studies.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Close to three quarters of U.S. households buy orange juice. Its popularity crosses class, cultural, racial, and regional divides. Why do so many of us drink orange juice? How did it turn from a luxury into a staple in just a few years? More important, how is it that we dont know the real reasons behind OJs popularity or understand the processes by which the juice is produced?In this enlightening book, Alissa Hamilton explores the hidden history of orange juice. She looks at the early forces that propelled orange juice to prominence, including a surplus of oranges that plagued Florida during most of the twentieth century and the armys need to provide vitamin C to troops overseas during World War II. She tells the stories of the FDAs decision in the early 1960s to standardize orange juice, and the juice equivalent of the cola wars that followed between Coca-Cola (which owns Minute Maid) and Pepsi (which owns Tropicana). Of particular interest to OJ drinkers will be the revelation that most orange juice comes from Brazil, not Florida, and that even not from concentrate orange juice is heated, stripped of flavor, stored for up to a year, and then reflavored before it is packaged and sold. The book concludes with a thought-provoking discussion of why consumers have the right to know how their food is produced. |
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| Descripción Física: | 1 online resource (xxvii, 247 pages, 8 unnumbered pages of plates) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780300155631 0300155638 1282089676 9781282089679 1282352164 9781282352162 9786612352164 6612352167 9786612089671 6612089679 |