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Digital engagement : internet marketing that captures customers and builds intense brand loyalty /
In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to u...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
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| Formato: | Documento de Gobierno Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
American Management Association,
©2009.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging med. |
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| Descripción Física: | 1 online resource (xii, 244 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780814410721 0814410723 9780814410790 0814410790 1282091212 9781282091214 9786612091216 6612091215 |