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Rural marketing : targeting the non-urban consumer /
This highly practical and informative book provides unique insights into the essential. features of rural markets in India as well as challenges posed by the rural consumer. Retaining the managerial perspective of the first edition, this second edition. has been thoroughly revised and expanded, and...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Los Angeles [Calif.] :
Response Books,
©2007.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Velayudhan, Sanal Kumar, |d 1955- |1 https://id.oclc.org/worldcat/entity/E39PCjqKvvbqbRfk9p87WRbxcP | |
| 245 | 1 | 0 | |a Rural marketing : |b targeting the non-urban consumer / |c Sanal Kumar Velayudhan. |
| 250 | |a 2nd ed. | ||
| 260 | |a Los Angeles [Calif.] : |b Response Books, |c ©2007. | ||
| 300 | |a 1 online resource (249 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 504 | |a Includes bibliographical references (pages 242-249). | ||
| 505 | 0 | |a Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, Melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets. | |
| 520 | |a This highly practical and informative book provides unique insights into the essential. features of rural markets in India as well as challenges posed by the rural consumer. Retaining the managerial perspective of the first edition, this second edition. has been thoroughly revised and expanded, and examines in greater detail the concept. of rural markets and rural marketing. It also contains numerous short cases to. illustrate how social and cultural habits influence rural consumer behaviour. The book contains comprehensive insights into:. - The nature and patterns of rural behaviour. - A deta. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Marketing |z India. | |
| 650 | 0 | |a Consumer behavior |z India. | |
| 651 | 0 | |a India |x Rural conditions. | |
| 650 | 6 | |a Marketing |z Inde. | |
| 650 | 6 | |a Consommateurs |x Comportement |z Inde. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Rural conditions |2 fast | |
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| 776 | 0 | 8 | |i Print version: |a Velayudhan, Sanal Kumar, 1955- |t Rural marketing. |b 2nd ed. |d Los Angeles [Calif.] : Response Books, ©2007 |z 9780761935889 |z 0761935886 |w (DLC) 2007032916 |w (OCoLC)163625360 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=409058 |z Texto completo |
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