Designing effective Web surveys /

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A practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Couper, Mick
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge ; New York : Cambridge University Press, 2008.
Temas:
Dierkes, Karl J.
Social surveys > Methodology.
Internet surveys.
Surveys > Methodology > Technological innovations.
Data Collection > organization & administration
Internet
Research Design
Enquêtes sociales > Méthodologie.
Sondages sur Internet.
Levés > Méthodologie > Innovations.
SOCIAL SCIENCE > Research.
SOCIAL SCIENCE > Methodology.
Internet surveys
Social surveys > Methodology
Umfrage
Empirische Sozialforschung
dissertations.
Academic theses
Academic theses.
Thèses et écrits académiques.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The importance of design for Web surveys
  • The basic building blocks
  • Going beyond the basics : visual and interactive enhancements to Web survey instruments
  • General layout and design
  • Putting the questions together to make an instrument
  • Implementing the design.

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