Chaotics : the business of managing and marketing in the age of turbulence /

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Kotler, Philip, Caslione, John A. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, ©2009.
Edición:1st ed.
Temas:
Marketing.
Management.
Business cycles.
Globalization.
Marketing
Gestion.
Cycles économiques.
Mondialisation.
marketing.
management.
globalism.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
Business cycles
Globalization
Management
book
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Preface; Introduction; 1 THE WORLD HAS ENTERED A NEW ECONOMIC STAGE: FROM NORMALITY TO TURBULENCE; 2 MANAGEMENT'S WRONG RESPONSES TO TURBULENCE NOW BECOME DANGEROUS; 3 THE CHAOTICS MODEL: MANAGING VULNERABILITY AND OPPORTUNITY; 4 DESIGNING MANAGEMENT SYSTEMS FOR RESILIENCE; 5 DESIGNING MARKETING SYSTEMS FOR RESILIENCE; 6 THRIVING IN THE AGE OF TURBULENCE: ACHIEVING BUSINESS ENTERPRISE SUSTAINABILITY; Notes; Index; About the Authors.

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