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Chaotics : the business of managing and marketing in the age of turbulence /
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into.
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM,
©2009.
|
| Edición: | 1st ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Kotler, Philip. | |
| 245 | 1 | 0 | |a Chaotics : |b the business of managing and marketing in the age of turbulence / |c Philip Kotler and John A. Caslione. |
| 250 | |a 1st ed. | ||
| 260 | |a New York : |b AMACOM, |c ©2009. | ||
| 300 | |a 1 online resource (xiii, 206 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 504 | |a Includes bibliographical references (pages 191-200) and index. | ||
| 505 | 0 | |a Preface; Introduction; 1 THE WORLD HAS ENTERED A NEW ECONOMIC STAGE: FROM NORMALITY TO TURBULENCE; 2 MANAGEMENT'S WRONG RESPONSES TO TURBULENCE NOW BECOME DANGEROUS; 3 THE CHAOTICS MODEL: MANAGING VULNERABILITY AND OPPORTUNITY; 4 DESIGNING MANAGEMENT SYSTEMS FOR RESILIENCE; 5 DESIGNING MARKETING SYSTEMS FOR RESILIENCE; 6 THRIVING IN THE AGE OF TURBULENCE: ACHIEVING BUSINESS ENTERPRISE SUSTAINABILITY; Notes; Index; About the Authors. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into. | ||
| 540 | |a copyrighted | ||
| 546 | |a English | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Management. | |
| 650 | 0 | |a Business cycles. | |
| 650 | 0 | |a Globalization. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Gestion. | |
| 650 | 6 | |a Cycles économiques. | |
| 650 | 6 | |a Mondialisation. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a management. |2 aat | |
| 650 | 7 | |a globalism. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a Business cycles |2 fast | |
| 650 | 7 | |a Globalization |2 fast | |
| 650 | 7 | |a Management |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 655 | 4 | |a book | |
| 700 | 1 | |a Caslione, John A. |4 aut | |
| 758 | |i has work: |a Chaotics (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH7ggGFy4HfhCGyDw6wdpK |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Kotler, Philip. |t Chaotics. |b 1st ed. |d New York : AMACOM, ©2009 |z 9780814415214 |z 0814415210 |w (DLC) 2009003055 |w (OCoLC)276334364 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=434979 |z Texto completo |
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