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Strategic customer management : strategizing the sales organization /
A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address t...
| Clasificación: | Libro Electrónico |
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| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford ; New York :
Oxford Univ. Press,
©2009.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved. - ;A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. Traditional concepts of sales management, account management, and customer service are being overtaken by initiatives like customer business develop. |
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| Descripción Física: | 1 online resource (xvi, 321 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780191567643 0191567647 1282053310 9781282053311 9786612053313 6612053313 0191609285 9780191609282 |