Brand management for international hotels /

Introduction to Hotel Business Brand Management Brand Loyalty Hospitality Trend Window Guest Management Enterprises Restaurant Association (IH & RA).

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Patricia, Maria
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chandni Chowk, Delhi : Global Media, 2009.
Edición:1st ed.
Temas:
Hospitality industry > Marketing.
Branding (Marketing)
Product management.
Brand loyalty.
Stratégie de marque.
Produits commerciaux > Gestion.
Fidélité à une marque.
branding.
BUSINESS & ECONOMICS > Advertising & Promotion.
BUSINESS & ECONOMICS > Small Business.
Brand loyalty
Hospitality industry > Marketing
Product management
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Intro
  • Table of Contents
  • Introduction to Hotel Business
  • Brand Management
  • Brand Loyalty
  • Hospitality Trend Window
  • Guest Management Enterprises
  • Restaurant Association (IH & RA).

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