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Brand management for international hotels /
Introduction to Hotel Business Brand Management Brand Loyalty Hospitality Trend Window Guest Management Enterprises Restaurant Association (IH & RA).
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chandni Chowk, Delhi :
Global Media,
2009.
|
| Edición: | 1st ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Patricia, Maria. | |
| 245 | 1 | 0 | |a Brand management for international hotels / |c Maria Patricia. |
| 250 | |a 1st ed. | ||
| 260 | |a Chandni Chowk, Delhi : |b Global Media, |c 2009. | ||
| 300 | |a 1 online resource | ||
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| 500 | |a Title from PDF title page (viewed May 7, 2009). | ||
| 520 | |a Introduction to Hotel Business Brand Management Brand Loyalty Hospitality Trend Window Guest Management Enterprises Restaurant Association (IH & RA). | ||
| 505 | 0 | |a Intro -- Table of Contents -- Introduction to Hotel Business -- Brand Management -- Brand Loyalty -- Hospitality Trend Window -- Guest Management Enterprises -- Restaurant Association (IH & RA). | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Hospitality industry |x Marketing. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Product management. | |
| 650 | 0 | |a Brand loyalty. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Produits commerciaux |x Gestion. | |
| 650 | 6 | |a Fidélité à une marque. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Small Business. |2 bisacsh | |
| 650 | 7 | |a Brand loyalty |2 fast | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Hospitality industry |x Marketing |2 fast | |
| 650 | 7 | |a Product management |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Patricia, Maria. |t Brand Management for International Hotels. |d Delhi : Global Media, ©2008 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3010962 |z Texto completo |
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