Brand management for international hotels /

Introduction to Hotel Business Brand Management Brand Loyalty Hospitality Trend Window Guest Management Enterprises Restaurant Association (IH & RA).

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Patricia, Maria
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chandni Chowk, Delhi : Global Media, 2009.
Edición:1st ed.
Temas:
Hospitality industry > Marketing.
Branding (Marketing)
Product management.
Brand loyalty.
Stratégie de marque.
Produits commerciaux > Gestion.
Fidélité à une marque.
branding.
BUSINESS & ECONOMICS > Advertising & Promotion.
BUSINESS & ECONOMICS > Small Business.
Brand loyalty
Hospitality industry > Marketing
Product management
Acceso en línea:Texto completo
Descripción
Sumario:Introduction to Hotel Business Brand Management Brand Loyalty Hospitality Trend Window Guest Management Enterprises Restaurant Association (IH & RA).
Notas:Title from PDF title page (viewed May 7, 2009).
Descripción Física:1 online resource
ISBN:9789380075631
9380075634
1282968181
9781282968189

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