Powers of persuasion : the inside story of British advertising : 1951-2000 /

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During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's lea...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fletcher, Winston
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford, UK : Oxford University Press, 2008.
Temas:
1900-1999
Advertising > Great Britain > History > 20th century.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising
Great Britain
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1951 : watershed year
  • Antecedents : look back in wonder
  • The nineteen fifties : the television upheaval
  • The nineteen sixties : 'you've never had it so good'
  • The nineteen seventies : Britain takes the lead
  • The nineteen eighties : Brits buy up the business
  • The nineteen nineties : recession and globalization
  • Crystal balling : peering into a cloudy future.

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