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Powers of persuasion : the inside story of British advertising : 1951-2000 /
During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's lea...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford, UK :
Oxford University Press,
2008.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's leaders and best-known commentators. - ;During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect. |
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| Descripción Física: | 1 online resource (288 pages, 8 unnumbered pages of plates) : illustrations (some color) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 0199228019 9780199228010 9780191551727 0191551724 1282053167 9781282053168 |