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Consumer behavior and advertising management /
About the Book: This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It co...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi ; [New York?] :
New Age International,
©2006.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | About the Book: This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. It covers the syllabi of IET. The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising, besides dealing with promotional tools, also exp. |
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| Descripción Física: | 1 online resource (xv, 374 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9788122425529 8122425526 812241947X 9788122419474 |