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Commoditization and the strategic response /
In this groundbreaking book, Andrew Holmes sets out why commoditization represents such a clear and present danger to every corporation and all white-collar workers. He describes how commoditization is affecting entire industries and is increasingly touching the work of the professional classes. The...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Aldershot, England ; Burlington, VT :
Gower,
©2008.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Commoditization : coming to a company near you
- The first wave : commodities and commoditization
- The middle wave : the commoditization of industries
- Cornerstones of the final wave : globalization and the Internet
- The final wave : commoditization of white collar work
- Business impacts
- Individual impacts
- Business responses
- Surviving in a commoditized world
- Individual responses
- Where will commoditization take us?