Statistical modeling for management /

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Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this text is packed with user-friendly descriptions, examples and study applications.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Hutcheson, Graeme D. (Autor), Moutinho, Luiz (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London, UK : Sage, 2008.
Temas:
Management > Mathematical models.
Management > Statistical methods.
Gestion > Modèles mathématiques.
Gestion > Méthodes statistiques.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Management > Mathematical models
Management > Statistical methods
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; List of Tables; List of Figures; Preface; 1 Measurement Scales; 2 Modeling Continuous Data; 3 Modeling Dichotomous Data; 4 Modeling Ordered Data; 5 Modeling Unordered Data; 6 Neural Networks; 7 Approximate Algorithms for Management Problems; 8 Other Statistical, Mathematical and Co-pattern Modeling Techniques; References; Index.

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