Statistical modeling for management /

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Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this text is packed with user-friendly descriptions, examples and study applications.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Hutcheson, Graeme D. (Autor), Moutinho, Luiz (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London, UK : Sage, 2008.
Temas:
Management > Mathematical models.
Management > Statistical methods.
Gestion > Modèles mathématiques.
Gestion > Méthodes statistiques.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Management > Mathematical models
Management > Statistical methods
Acceso en línea:Texto completo
Descripción
Sumario:Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this text is packed with user-friendly descriptions, examples and study applications.
Descripción Física:1 online resource (xviii, 235 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:1849202486
9781849202480
1446220567
9781446220566
9781282020610
1282020617
9786612020612
661202061X
9780761970118
0761970118
9780761970125
0761970126

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