Cargando…
The religious dimensions of advertising /
This groundbreaking work explores media scholar Sut Jhally?s thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions--analogous to Durkhe...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Palgrave Macmillan,
2006.
|
| Edición: | 1st ed. |
| Colección: | Religion/culture/critique.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn314880412 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 090313s2006 nyu ob 001 0 eng d | ||
| 040 | |a UKPGM |b eng |e pn |c UKPGM |d IDEBK |d OCLCQ |d DEBSZ |d N$T |d YDXCP |d OCLCF |d VT2 |d OCLCO |d NLGGC |d MERUC |d EBLCP |d OCLCQ |d GW5XE |d OTZ |d ZCU |d OCLCQ |d U3W |d STF |d EZ9 |d ICG |d OCLCQ |d TKN |d LEAUB |d DKC |d AU@ |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 019 | |a 123286995 |a 437187452 |a 746503793 |a 815568966 |a 821618820 |a 888819227 |a 964918936 |a 981016921 |a 1005816105 | ||
| 020 | |a 9780230601406 | ||
| 020 | |a 0230601405 | ||
| 020 | |a 1281360996 | ||
| 020 | |a 9781281360991 | ||
| 020 | |a 9781349535453 | ||
| 020 | |a 1349535451 | ||
| 020 | |z 1403974705 |q (hbk.) | ||
| 020 | |z 9781403974709 |q (hbk.) | ||
| 024 | 7 | |a 10.1057/9780230601406 |2 doi | |
| 029 | 1 | |a AU@ |b 000048751190 | |
| 029 | 1 | |a AU@ |b 000053250231 | |
| 029 | 1 | |a DEBBG |b BV044125819 | |
| 029 | 1 | |a DEBSZ |b 396137318 | |
| 029 | 1 | |a NLGGC |b 306351234 | |
| 029 | 1 | |a NZ1 |b 15563852 | |
| 029 | 1 | |a NZ1 |b 15899444 | |
| 035 | |a (OCoLC)314880412 |z (OCoLC)123286995 |z (OCoLC)437187452 |z (OCoLC)746503793 |z (OCoLC)815568966 |z (OCoLC)821618820 |z (OCoLC)888819227 |z (OCoLC)964918936 |z (OCoLC)981016921 |z (OCoLC)1005816105 | ||
| 037 | |a 303228 |b Palgrave Macmillan |n http://www.palgraveconnect.com | ||
| 050 | 4 | |a HF5821 |b .S49 2006eb | |
| 072 | 7 | |a BUS |x 002000 |2 bisacsh | |
| 072 | 7 | |a HRAB, JFC |2 bicssc | |
| 082 | 0 | 4 | |a 659.1 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Sheffield, Tricia. | |
| 245 | 1 | 4 | |a The religious dimensions of advertising / |c Tricia Sheffield. |
| 250 | |a 1st ed. | ||
| 260 | |a New York : |b Palgrave Macmillan, |c 2006. | ||
| 300 | |a 1 online resource (xvi, 190 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 347 | |b PDF | ||
| 490 | 1 | |a Religion/culture/critique | |
| 520 | |a This groundbreaking work explores media scholar Sut Jhally?s thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions--analogous to Durkheim's description of objects as totems. | ||
| 505 | 0 | |a Preface * Introduction * Part I: Totemic Desires * On Religion * Marx and Commodities: Use-value and exchange value * The Fetishism of Commodities * Jhally?s Four Stages of Advertising * Advertising as Religion? * Part II: Worshiping a Totem: Emile Durkheim?s Theories of Religion * Durkheim?s Definition of Religion * Totemism * The God/Society Equation * Totemism and Advertising * Part III: Locating Religious Dimensions in the History of Advertising * 1880-1920: The Rise of Industrial Capitalism * 1920-1940:?Apostles of Modernity? * 1945-1960:?Realizing the American Dream? * 1960-1980: The Creative Revolution * 1980-2005: The Information Age: A Media Revolution * Part IV: The Religious Dimensions of Advertising in the -- Culture of Consumer Capitalism * Advertising as?Divine? Mediator * Advertising as Sacramentality * Advertising and Ultimate Concern * Part V: Refusing to be an Advertisement: Enacting Disruptive Performative Identities Against the Religious Dimensions of Advertising * Cultural Identity Formation * Policing the Body: Foucault?s Theory of the Body as Inscriptive Surface * Embodied Subjectivity and the Oppositional Gaze * Disruptive Performative Identities * A Counternarrative of Embodiment. | |
| 504 | |a Includes bibliographical references (pages 179-184) and index. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Religion in advertising. | |
| 650 | 0 | |a Consumption (Economics) |x Religious aspects. | |
| 650 | 6 | |a Religion dans la publicité. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Consumption (Economics) |x Religious aspects |2 fast | |
| 650 | 7 | |a Religion in advertising |2 fast | |
| 650 | 1 | 7 | |a Reclame. |2 gtt |
| 650 | 1 | 7 | |a Religieuze aspecten. |2 gtt |
| 758 | |i has work: |a The religious dimensions of advertising (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFxfFm9WWrM7YhJvHmccCP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Sheffield, Tricia. |t Religious dimensions of advertising. |b 1st ed. |d New York : Palgrave Macmillan, 2006 |z 1403974705 |z 9781403974709 |w (DLC) 2006043261 |w (OCoLC)65187380 |
| 830 | 0 | |a Religion/culture/critique. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=308301 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL4327194 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL308301 | ||
| 938 | |a EBSCOhost |b EBSC |n 189109 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 136099 | ||
| 938 | |a YBP Library Services |b YANK |n 2548065 | ||
| 994 | |a 92 |b IZTAP | ||