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Business cases for info pros : here's why, here's how /

"An inherent challenge for information professionals involves often difficult-to-quantify contributions of their initiatives to an organization's bottom line and the elusive ROI calculation. In this practical guide, Ulla de Stricker explains why, when, and how a formal business case can be...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: De Stricker, Ulla
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Medford, N.J. : Information Today, ©2008.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The decision making context
  • Thinking about money
  • The business case approach
  • The business case framework
  • The business case memorandum
  • Case studies
  • Presenting the message in person
  • Appearance matters.