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Business cases for info pros : here's why, here's how /

"An inherent challenge for information professionals involves often difficult-to-quantify contributions of their initiatives to an organization's bottom line and the elusive ROI calculation. In this practical guide, Ulla de Stricker explains why, when, and how a formal business case can be...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: De Stricker, Ulla
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Medford, N.J. : Information Today, ©2008.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Business cases for info pros :  |b here's why, here's how /  |c Ulla de Stricker. 
260 |a Medford, N.J. :  |b Information Today,  |c ©2008. 
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505 0 |a The decision making context -- Thinking about money -- The business case approach -- The business case framework -- The business case memorandum -- Case studies -- Presenting the message in person -- Appearance matters. 
520 |a "An inherent challenge for information professionals involves often difficult-to-quantify contributions of their initiatives to an organization's bottom line and the elusive ROI calculation. In this practical guide, Ulla de Stricker explains why, when, and how a formal business case can be used as an effective tool for gaining support for information-based projects. De Stricker discusses the psychology of decision making and demonstrates a logically sequenced progression for structuring a business case-from identifying the "problem, need, or opportunity" to proposing viable solutions and ensuring the presentation is delivered with impact. Her how-to advice is supported by case studies illustrating various approaches to creating successful business case documents."--  |c Provided by publisher. 
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650 6 |a Services d'information  |x Industrie. 
650 6 |a Gestion de l'information. 
650 6 |a Bibliothécaires-conseils. 
650 7 |a BUSINESS & ECONOMICS  |x Information Management.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Knowledge Capital.  |2 bisacsh 
650 7 |a Information consultants  |2 fast 
650 7 |a Information resources management  |2 fast 
650 7 |a Information services industry  |2 fast 
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