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Business cases for info pros : here's why, here's how /
"An inherent challenge for information professionals involves often difficult-to-quantify contributions of their initiatives to an organization's bottom line and the elusive ROI calculation. In this practical guide, Ulla de Stricker explains why, when, and how a formal business case can be...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Medford, N.J. :
Information Today,
©2008.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "An inherent challenge for information professionals involves often difficult-to-quantify contributions of their initiatives to an organization's bottom line and the elusive ROI calculation. In this practical guide, Ulla de Stricker explains why, when, and how a formal business case can be used as an effective tool for gaining support for information-based projects. De Stricker discusses the psychology of decision making and demonstrates a logically sequenced progression for structuring a business case-from identifying the "problem, need, or opportunity" to proposing viable solutions and ensuring the presentation is delivered with impact. Her how-to advice is supported by case studies illustrating various approaches to creating successful business case documents."-- |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (x, 107 pages) |
| ISBN: | 9781573879293 1573879290 9781573879002 1573879002 |