Cargando…
Winning your election the Wellstone way : a comprehensive guide for candidates and campaign workers /
As the 2008 presidential race dominates political discussion and media coverage worldwide, thousands of lesser-known local contests are being hard-fought in our neighborhoods, cities, and states. Winning Your Election the Wellstone Way is based on the work of Wellstone Action, a leading-edge progres...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Minneapolis :
University of Minnesota Press,
©2008.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- About this book / Jeff Blodgett
- 1. Running to win : qualities of good candidates and managers
- 2. Writing a campaign plan and laying out a path to victory
- 3. Creating a message and delivering it to your audience
- 4. Identifying your base, swing voters, and opponents through voter targeting
- 5. How to build your base and use it for direct voter contact
- 6. Using direct mail to reinforce your message and target specific voters
- 7. Reaching voters through paid advertising
- 8. Working with reporters and communicating your message through earned media
- 9. Raising money and knowing how to spend it
- 10. Getting to know your candidate and understanding your opponent
- 11. Maximizing the candidate's time with smart scheduling
- 12. Getting the most out of technology
- 13. The campaign manager : what it takes to run a successful race
- 14. Turning out our voters : getting out the vote
- 15. You won. Now what?
- Acknowledgments
- Index.